Growth Marketing Case Studies
How we approached content, advertising, lifecycle marketing and measurement, with the work and results explained in each case.
Following ad inquiries all the way to completed visits
We rebuilt Colonial Heart’s website and landing pages, ran paid search and matched ad inquiries to clinic records. Over about four months, 35 patients matched to ad calls and forms; 17 were new to the practice.
Paid Search · Analytics & Attribution
Finding the new customers hidden inside paid-search revenue
EIS’s brand search reported a 78× return, but it mixed repeat buyers with first-time customers. We separated the two. Across matching April–July periods, new-customer orders linked to paid search rose from 22 to 83.
Paid Search · Analytics & Attribution
Clearer buyer guides and product facts for AI search
We refreshed two GDS Link buyer guides and made the company’s product facts easier to find. Across matched 28-day periods, Google AI impressions rose 17.2%, while standard web-search results were mixed.
SEO & AI Search · Content Marketing
Giving a five-person team its own audiences and campaigns
We connected Clever’s customer data and email platform so a five-person marketing team could build behavioral audiences without an engineering export, then launched an in-app messaging product. Adoption of the feature rose 10%.
Marketing Automation · Lifecycle & Experimentation
Account-based campaigns connected to sales follow-up
We connected account-based campaigns across 25+ LearnZillion products to attribution, in-app promotion and order-to-CRM automation. The growth program reported 28% of new business at 2,040% return on ad spend.
ABM · Paid Search
A holiday push after the ride for riders who rarely tip
We tested a holiday push notification, sent 15 minutes after drop-off, with Lyft riders who rarely or never tipped. Over two weeks it added about $80,000 in driver tips, and the campaign then launched to the full audience.
Lifecycle & Experimentation
Giving a customer-experience software company a website, CRM and voice
Worthix had a strong AI product and one generic landing page. We rebuilt the website, set up HubSpot and launched a CMO-hosted podcast. New website users grew 378% in under a year.
Content Marketing · SEO & AI Search
Turning a library of technical webinars into tracked sales leads
Anton Paar had years of technical webinars but little visibility into the sales they influenced. We gated the library, tracked print and digital responses into the CRM, and web leads tripled.
Analytics & Attribution · Content Marketing
Rebuilding a franchise location’s team and bookings after a competitor took both
A competitor took most of a Massage Envy franchise’s staff and customers. We combined local recruiting, referrals, search ads and weekly dashboards. In six months the team grew from one to 25 and revenue recovered to 80% of its prior level.
Paid Search · Analytics & Attribution
Rotating AI-written push copy to keep a daily reminder working
We used AI to write 49 variants of a daily Lyft driver reminder and rotated them against one repeated message and no message. Rotating copy held up after the static message faded, and the rotating version shipped.
Lifecycle & Experimentation · Marketing Automation
Bringing back drivers who stopped driving on weekends
We tested two push notifications for Lyft drivers who earned at least $100 one weekend but skipped the next. One reminded them what they had earned; the other showed how close they came to a higher amount.
Lifecycle & Experimentation
Turning local creator posts into paid social ads in Dallas and Austin
We worked with Vella’s creator-partnership lead to turn local creator posts into paid social ads. The work covered content review, usage permissions, creator tracking links and Instagram ad setup in Dallas and Austin.
Paid Social & UGC · Analytics & Attribution
Patient registration and scheduling by phone, connected to Athena
We built an AI phone agent for Aligned Cardio that connects patient calls to Athena scheduling. It handles registration, booking, rescheduling and cancellation, checks who the caller is and confirms the record change before saying it’s done.
AI Phone Agent
One way to measure ten practice websites
Aligned Cardio’s ten practice brands each measured performance differently. We agreed shared conversion definitions, documented search baselines and turned the findings into a weekly schedule of website improvements.
SEO & AI Search · Analytics & Attribution
Reliable tracking and a clearer route to a demo
We repaired GDS Link’s website tracking and consent behavior, added a persistent link to book a demo and made contact forms record the page each inquiry came from.
Analytics & Attribution · Website Development
One operator delivering marketing work across four client projects
We worked inside Aux Insights’ delivery schedule across four client projects: paid search and new-customer measurement for EIS, a conversion audit for NCS Wash and tracking repairs for GDS Link.
Paid Search · Analytics & Attribution
Finding where buyers got stuck between the website and the store
We reviewed NCS Wash’s website and online store against four competitors. The audit found a working store that buyers had trouble reaching, a demanding contact form and a journey the analytics couldn’t follow.
Analytics & Attribution · Website Development
A taco truck owner ships his own website and app
A food-truck owner needed marketing tools he could maintain without hiring a team. After a practical AI training session, he built a website, a native iOS app and a dashboard for ordering, specials and location updates.
AI Training · Website Development
Checking whether an earnings email confused new drivers before cutting it
New Lyft drivers got an earnings email on day six that might have confused them. We designed a four-week holdout test to measure confusion and driving activity before changing a message sent at scale.
Lifecycle & Experimentation
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