GTMEngineering
Go-to-market infrastructure that generates pipeline on autopilot.
We build the systems your revenue team runs on — CRM architecture, outbound automation, attribution pipelines, and AI-powered ops. From $900/week with founder oversight from day one.
- •CRM architecture & outbound infrastructure
- •Revenue attribution & measurement pipelines
- •Durable systems, not just campaigns
- •1‑Week Trial. Love it or ⌘+Z
Talent from:
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Systems, Not Campaigns
Traditional marketing delivers campaigns that end. GTM Engineering builds infrastructure that compounds — CRM workflows, outbound automation, and attribution pipelines that keep generating pipeline long after the engagement.
| GTM Engineering | Traditional Marketing | |
|---|---|---|
| Output | Durable systems & pipelines | Campaigns & content |
| Lifespan | Keeps working after engagement | Stops when budget stops |
| Scope | CRM + data + outbound + ops | Ads + content + email |
| Attribution | Multi-touch revenue attribution | Last-click / vanity metrics |
| AI integration | Native to every workflow | Bolted on |
Process
1. Weigh the Problem
GTM audit — mapping data flows, stack gaps, attribution failures, and pipeline leaks across your revenue infrastructure.
2. Find the Fulcrum
Identify which system to build first for maximum pipeline leverage — the single change that unblocks everything downstream.
3. Apply Max Force
Engineer the system — CRM architecture, outbound infrastructure, automation workflows, and measurement pipelines.
GTM Engineering Services
Infrastructure that generates pipeline without manual intervention
Outbound Infrastructure
Automated prospecting systems that fill your pipeline with qualified leads while you sleep.
- • Clay + Apollo sequence builds
- • Email deliverability setup
- • ICP targeting & enrichment
CRM Architecture
CRM design that actually reflects your sales process — with automation that eliminates manual data entry.
- • HubSpot / Salesforce design
- • Pipeline stages & lead routing
- • Workflow automation
Attribution & Measurement
Know exactly which channels drive real revenue, not just clicks — from first touch to closed deal.
- • GA4 + UTM schema design
- • Multi-touch revenue attribution
- • CRM-to-ad-platform data loops
Signal-Based Prospecting
Reach buyers at exactly the right moment using intent signals, job changes, and account scoring.
- • Intent data enrichment
- • Job change triggers
- • Account scoring models
AI-Powered Ops
LLM-driven workflows that personalize outreach, qualify leads, and automate ops at scale.
- • AI-personalized sequences
- • Automated lead qualification
- • Workflow intelligence
RevOps Audit
Full stack review with gap analysis and a prioritized rebuild roadmap — see exactly where pipeline is leaking.
- • Tech stack assessment
- • Data flow mapping
- • Prioritized rebuild plan
The GTM Stack
We select and integrate the right tools for your infrastructure
GTM Engineering in Action
Imagine Learning
28% of pipeline & 2,040% ROAS
CAC unknown across 25 products. No tracking discipline, no attribution infrastructure.
Implemented GA4-driven UTM schema, ABM list building for top school districts, and multi-channel attribution.
Generated 28% of pipeline, achieving 2,040% ROAS within 10 weeks. Built attribution infrastructure that continues generating insights.
Force Multipliers
Paid & organic playbooks that cut CAC; AI‑driven creative testing across Google, Meta, LinkedIn.
Imagine Learning
Case Study28% of pipeline & 2,040% ROAS
Frequently Asked Questions
GTM Engineering (also called RevOps Engineering or Growth Engineering) sits at the intersection of go-to-market strategy and technical systems building. Instead of running campaigns, a GTM engineer builds the infrastructure those campaigns run on — CRM architecture, outbound sequences, attribution pipelines, and AI-powered ops. The output is durable systems that keep working after the engagement ends.
A traditional agency delivers campaigns — ad creative, content calendars, email blasts. GTM Engineering delivers infrastructure. We build the CRM workflows, lead routing logic, outbound automation, and attribution pipelines that make every future campaign more effective. Think of it as building the engine vs. pushing the car.
We work across the modern GTM stack: HubSpot, Salesforce, and Pipedrive for CRM; Clay, Apollo, Instantly, and Smartlead for outbound; Segment and Rudderstack for data; GA4, BigQuery, and Looker for measurement; and OpenAI for AI-powered workflows. We select and integrate based on your existing stack and needs.
Absolutely. Most engagements start with a RevOps audit of your current stack. We identify gaps, fix data flow issues, and build on top of what you already have rather than ripping and replacing. If a migration makes sense, we'll scope that as a separate project.
A basic outbound infrastructure (ICP targeting, sequence setup, deliverability configuration) can be operational within the first week. More complex builds — signal-based prospecting, multi-channel sequences with AI personalization — typically take 2-3 weeks to fully instrument.
Week 1: GTM audit — mapping data flows, stack gaps, and attribution failures. Week 2: Architecture design and prioritized build plan. Week 3+: Engineering the system — CRM workflows, outbound infrastructure, automation, and measurement pipelines. Every project follows our Weigh → Fulcrum → Force framework.
Pricing
Same transparent pricing. No hidden fees, no long-term contracts.
| Levered | Agency | Full-time hire | |
|---|---|---|---|
| Start time | 12h | 4+ weeks | 3-6 months |
| Min. term | 1 week | 6-12 months | At-will |
| Cost / week | $900 | $3,000+ | $2,500+ |
| RevOps / CRM | ✓ | ~ | ✓ |
| AI-native ops | ✓ | ✗ | ~ |
Partners
Startups & Founders
Backed. Funded. Levered.
If you're between $1M and $10M ARR, you need a growth engine that scales, fast. Whether you're a founder stretched thin or your team lacks specialized marketing and ops, Levered delivers focused execution—quickly plugging in, identifying high-leverage projects, and installing systems that last.
We help startups & founders:
Get in touch
"This team does new things. They have new ideas, and then they make them happen... finding value in places where we haven't before."
Max R.
★•5Head of Creative, Growth