Practical guides to marketing strategy, conversion and AI workflows, with labeled examples from Levered engagements and prior career work.
Define the buying decision, connect campaigns to sales records and evaluate one bounded change at a time.
A practical guide to forming conversion hypotheses, checking measurement and testing changes against a baseline.
Compare ongoing service scope, account ownership, current fees and measurement when evaluating marketing proposals.
Give AI a bounded marketing job, review the evidence and measure workflow changes separately from business results.
Prioritize a bounded growth test, choose channels from evidence and scope reporting around reliable data and ongoing ownership.
Prior career examples from Massage Envy, LearnZillion and Lyft, with the work, reported outcomes and measurement limits.
Discuss the work you need, the systems involved and what a useful first service would include.
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