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Healthcare practice marketing

How does a multi-site practice get more new patients from marketing?

Tie ads and calls to the scheduling system first, give each service and location its own page, point paid search at those pages, and make sure every call gets answered. At Colonial Heart, ad calls and forms matched 35 patients over about four months; 17 were new to the practice.

Levered runs that work for multi-site groups: paid search, practice pages, tracking back to the chart, and phone coverage. The proof so far is cardiology.

Answer

The order that works

Most practices buy ads before they can see which ads produced a patient. We fix that first: calls, forms and bookings tied back to scheduling records, so spend follows patients, not clicks.

Then one page per service and intent, paid search pointed at those pages, and a phone line that picks up after hours.

Tracking to the chart

Scheduling, CRM and call tracking connected, so self-referred, payer and paid patients are counted separately.

A page per intent

Each service and location gets a page that matches what the patient searched.

Paid search that follows patients

Local campaigns, clean negatives, and budget moved toward what books.

Calls answered

An AI phone agent for after-hours and overflow, handing off to your call center when it matters.

Fit

Who this is for

It fits

  • Multi-site groups: cardiology, dental, med spa, urgent care, veterinary.
  • PE-backed practice networks that need one measurement layer across brands.
  • Practices already spending on paid search that cannot tie it to patients.

It does not fit

  • A single provider who wants a brochure site.
  • Groups that cannot give access to scheduling or call data. Without it we cannot count patients.
Proof

Named results

We agree phone-agent scope, provider agreements and patient-data handling before production use.

How it works

How it works

  1. 01

    Connect the accounts.

    Ads, analytics, site, CRM, whatever is live. The work happens in your systems.

  2. 02

    Start with a 14-day trial.

    The trial has half of Growth I’s monthly usage. A card is saved at sign-up, and the first task comes out of that trial usage.

  3. 03

    Pick a plan.

    Every plan has access to the full service catalog. Plans differ by how much work each month includes.

  4. 04

    Ask for the work you need.

    Setup, ongoing work, measurement and iteration across the services you choose. Top up or move up a plan when you need more.

Pricing

Marketing strategy and execution

Growth I

$250/month

For monitoring and optimization

Start free trial
  • 14-day free trial
  • Weekly monitoring of your site and accounts
  • Tasks done for you in your accounts and on your site
  • A senior marketer leads the work and checks with you before big changes
  • Results tracked for each change
  • A monthly report
  • Chat with Levered anytime
  • Pay for extra usage without changing plans

Growth II

$999/month

For growing businesses

Start free trial
  • Everything in Growth I
  • 5x usage, for projects like:
    • Google or Meta ads management
    • A new landing page
    • New ad copy and images
    • SEO fixes on 5 pages

Growth III

$1,799/month

For growing teams

Start free trial
  • Everything in Growth II
  • 10x usage, for projects like:
    • Google and Meta ads management
    • A custom landing page
    • An AI phone agent
  • One monthly planning call

Growth Team

Custom

For a marketer on your team

Book a call
  • Everything in Growth III
  • An embedded marketer on your team
  • Scope and price set on a call

Services on every plan

Paid ads

  • Google Ads
  • Meta ads (Facebook and Instagram)
  • LinkedIn Ads
  • Campaign setup and quality checks

Content and creative

  • Ad design
  • Video ads, including creator-style (UGC)
  • Articles and thought leadership
  • Social media and executive presence

Website and search

  • Website design and development
  • Landing pages
  • Search engine optimization (SEO)
  • Showing up in AI answers, like ChatGPT

Conversion and email

  • Conversion rate testing
  • New-customer onboarding
  • Lifecycle email and newsletters
  • Re-engagement, upsell and win-back campaigns

Sales and partnerships

  • Account-based marketing (ABM)
  • Outbound prospecting and sales automation
  • Sales decks and materials
  • Referral and partner programs

Tracking and data

  • Conversion tracking
  • Analytics and attribution reports
  • CRM setup and marketing automation
  • Data pipelines and warehouses

AI for your business

  • AI phone agents
  • Chatbots and AI assistants
  • AI workflow automation
  • AI training for your team

Strategy

  • Marketing and go-to-market strategy
  • Competitive and market research
  • Fractional CMO leadership
  • Managing vendors and agencies

Want this run in your accounts?

Get started with a website check and the 14-day trial.

Questions

Common questions

How do multi-site practices get more new patients from marketing?

Connect ads and calls to scheduling, build a page per service, point paid search at those pages, and answer every call. At Colonial Heart, ad calls and forms matched 35 patients over about four months; 17 were new to the practice.

Do you only work with cardiology?

The published proof is cardiology. The same work applies to dental, med spa, urgent care and veterinary groups.

Can you work across several practice brands?

Yes. Aligned Cardio runs ten practice brands on one measurement and SEO layer.

What about HIPAA?

We scope provider agreements, access controls and patient-data handling for your deployment before production use. Patient details do not belong in advertising platforms.

What does it cost?

Growth I is $250 a month, Growth II $999 and Growth III $1,799, depending on how much work you need each month. Each starts with a 14-day free trial.

Is the phone agent separate?

Phone coverage can be part of any Growth plan. Website, advertising and other work need their own agreed scope and draw on the same monthly usage. See the phone agent