What is agency as a service?
Agency as a service is growth marketing sold and run like a product: one accountable person owns the results, AI covers the repeatable work, and you buy it on a monthly plan instead of a retainer.
You buy outcomes from someone who is accountable. The engagement looks like software: a defined stack, a monthly price, a start path, and a cancel path. This page explains the model first. Levered is one product that runs this way.
What agency as a service is
Agency as a service — also written agency-as-a-service — is a way to buy a growth team without buying a retainer or hiring a bench. The product is the work. You are not buying hours on a spreadsheet, a roster of contractors, or software that runs ads while you watch a dashboard.
You are buying a person who owns results, and the system that lets that person cover the full stack: paid, SEO, lifecycle, conversion, operations, analytics. The commercial motion is closer to software. The work is still agency work.
One human is accountable
If something stalls, you know who owns it. Agents do not replace that name.
Agents do the repeatable layer
The human reviews exceptions and makes the calls that need judgment. That is how one operator covers more than a pod.
The offer is productized
Same stack on every plan. Plans change how much can move at once, not what is in scope.
Start and stop like software
A 14-day free trial to get into the accounts, then a monthly plan. No 12-month SOW to begin the work.
Also searched as marketing as a service
What it is not
Three other things get sold under a similar sentence. They are different jobs. If a pitch collapses these, you are not buying agency as a service.
Not a retainer
Agency retainers vary in scope, team structure, reporting and contract length. Compare the actual proposal: who does the work, who owns the accounts, how progress is reviewed and what happens when you cancel.
Not a staffing marketplace
A marketplace sells you people by the hour or the week. You still manage them. You still own the stack, the measurement, and the judgment. You hired a bench. You did not buy outcomes.
Not an autonomous AI tool
Autonomy-first software runs campaigns while you peek at a dashboard. If the account drifts, the tool does not get on a call and own the miss. Those products can be useful. They are not an agency. Nobody’s name is on the result.
The model sits in the gap those three leave open: a person owns your results; agents are how that person scales.
Who this model is for
It fits companies where someone still owns growth in the room, paid is already on, and the need is execution — not another recommendation.
It fits
- Operator-led companies, roughly $5M–$50M, where the CEO or founder is still in the growth conversation and time is the constraint.
- Small businesses and startups that already have paid running and a live form or call path — not a slide deck about someday spending.
- PE portfolios that need an operator on a company, not another consulting memo.
- Multi-site healthcare, where ads, tracking, and booking have to stay tied together.
It does not fit
- Solo creators, personal-brand plays, and anything that is mostly content about one person.
- Pre-product SaaS with no paid budget. There is nothing to operate.
- Teams looking for cheap consulting or a list they will run themselves. That is an audit, not this model.
- Partnerships without clear client ownership, access or responsibility for the work.
If you want a read-only teardown and a list you run yourself, that is an audit. If you want someone in the accounts doing the work, that is this model.
Who runs the work at Levered
Levered is led by Anthony Sledge. He has run growth at Lyft and for the companies in the case studies, and he is the person accountable for client results. AI agents handle the repeatable layer; Anthony reviews exceptions and makes the calls that need judgment.
Weekly cadence, clear priorities, no junior handoff.
Named results
35
Patients matched to ad inquiries
Colonial Heart: 35 patients matched to ad calls and forms over about four months; 17 were new to the practice.
3.8×
Monthly new-customer orders from paid search
EIS: new-customer orders linked to paid search rose from 22 to 83 across matching April–July periods, and revenue from those orders rose about 70%.
4
Client workstreams at once
Aux Insights: one embedded operator across four PE-consulting clients.
How it works
- 01
Connect the accounts.
Ads, analytics, site, CRM, whatever is live. The work happens in your systems.
- 02
Start with a 14-day trial.
The trial has half of Growth I’s monthly usage. A card is saved at sign-up, and the first task comes out of that trial usage.
- 03
Pick a plan.
Every plan has access to the full service catalog. Plans differ by how much work each month includes.
- 04
Ask for the work you need.
Setup, ongoing work, measurement and iteration across the services you choose. Top up or move up a plan when you need more.
Marketing strategy and execution
Growth I
$250/month
For monitoring and optimization
Start free trial- 14-day free trial
- Weekly monitoring of your site and accounts
- Tasks done for you in your accounts and on your site
- A senior marketer leads the work and checks with you before big changes
- Results tracked for each change
- A monthly report
- Chat with Levered anytime
- Pay for extra usage without changing plans
Growth II
$999/month
For growing businesses
Start free trial- Everything in Growth I
- 5x usage, for projects like:
- Google or Meta ads management
- A new landing page
- New ad copy and images
- SEO fixes on 5 pages
Growth III
$1,799/month
For growing teams
Start free trial- Everything in Growth II
- 10x usage, for projects like:
- Google and Meta ads management
- A custom landing page
- An AI phone agent
- One monthly planning call
Growth Team
Custom
For a marketer on your team
Book a call- Everything in Growth III
- An embedded marketer on your team
- Scope and price set on a call
Services on every plan
Paid ads
- Google Ads
- Meta ads (Facebook and Instagram)
- LinkedIn Ads
- Campaign setup and quality checks
Content and creative
- Ad design
- Video ads, including creator-style (UGC)
- Articles and thought leadership
- Social media and executive presence
Website and search
- Website design and development
- Landing pages
- Search engine optimization (SEO)
- Showing up in AI answers, like ChatGPT
Conversion and email
- Conversion rate testing
- New-customer onboarding
- Lifecycle email and newsletters
- Re-engagement, upsell and win-back campaigns
Sales and partnerships
- Account-based marketing (ABM)
- Outbound prospecting and sales automation
- Sales decks and materials
- Referral and partner programs
Tracking and data
- Conversion tracking
- Analytics and attribution reports
- CRM setup and marketing automation
- Data pipelines and warehouses
AI for your business
- AI phone agents
- Chatbots and AI assistants
- AI workflow automation
- AI training for your team
Strategy
- Marketing and go-to-market strategy
- Competitive and market research
- Fractional CMO leadership
- Managing vendors and agencies
Want this run in your accounts?
Book a call if you want to talk first. Get started if you already know you want work to begin.
Common questions
What is agency as a service?
Agency as a service is growth marketing sold and operated like a product. You buy outcomes from one accountable person. That person uses agents to cover more work than a traditional pod. The engagement has a defined stack, a monthly price, a start path, and a cancel path.
How is agency as a service different from a retainer?
Compare the named owner, service scope, reporting and cancellation terms in each proposal. Levered plans set how much work each month includes, with an accountable operator directing and reviewing the work. The 14-day free trial needs a card at sign-up.
Is agency as a service an AI marketing tool?
No. Autonomy-first tools run campaigns while you peek in. Agency as a service keeps a named person on the result. Agents do repeatable execution. The human reviews exceptions and makes the calls that need judgment.
Who is agency as a service for?
Operator-led companies where the founder or CEO is still in the growth conversation, paid is already running, and the conversion path is live. It also fits PE portfolios and multi-site healthcare that need an operator in the accounts. It does not fit solo creators, pre-product SaaS with no paid budget, or agencies that want to resell the work.
How does Levered price agency as a service?
Growth I is $250 a month, Growth II $999 (5x Growth I’s usage) and Growth III $1,799 (10x the usage and a monthly call with a lead). Growth Team, an embedded marketer, is scoped on a call. Every plan has the full service catalog; plans change how much work each month includes, not what Levered will do. Each starts with a 14-day free trial. How these prices compare with other providers
What counts as a project?
One project is one service owned end to end: setup, the ongoing work, the measurement, and the iteration. Inside a service that is already owned, ask for anything. A new service uses another project. Swaps are free. Handing a service back means that work stops.
Who runs the work?
Anthony Sledge leads Levered and is accountable for client results. AI handles the repeatable work; he makes the calls.