Work

Increased cardiology new patients 5×

We rebuilt the site, gave each type of patient their own page, and pointed paid search at those pages. First 115 days: $8,040 in spend, 35 patients matched to clinic records. A 3.6× return.

Moved PE distributor revenue online

A PE-backed B2B distributor could not tell which ads produced a first-time buyer. We labeled new vs repeat from the order system and moved spend off brand.

3× conversion by fixing the ads page and the keywords

Dedicated landing page plus daily search-term cleanup. Home services.

Built a healthy ablation funnel

Paid path and patient site for a cardiology practice.

~25× LTV:CAC

Found the store for a B2B industrial catalog

The store lived on a different domain. Only 3.6% of brand-site visitors found it, against 18.4% for a comparable operator. Scorecard only. No lift applied.

Restored tracking on a PE fintech site

The tags broke, so nobody could trust the numbers. We restored measurement and shipped CRO on the live site. The rebuild stayed parked. No conversion-rate lift.

Self-booking for cardiology patients

Patients book themselves. No phone tag.

AI patient texting that books

Patients text in. The harness answers, books, and routes.

Utilization-based ads that update every day

Location and ZIP coverage refresh the geos and the email list every day. Slack reports what changed.

Daily search-term hygiene

Negatives run every day so wasted queries do not sit in the account.

Trained a food truck operator to ship his own stack

One session. He came from finance, not marketing. He shipped a website, a native iOS app, and a dashboard for today's special.

Enabled a cardiology BI director on Cursor

Taught him the harness: six agents, automations, so the work does not need another hire.

Enabled Lyft growth on the harness

Trained growth on Cursor: search-term hygiene, geo, list automation, Slack reporting.

+1% driver hours, ~$5.2M