Creative and ad design
Build ads that give people a clear reason to act. Levered develops concepts, copy and design variations for your campaigns, then uses performance data to guide the next round.
LearnZillion needed more than attention from school districts
The team wanted to reach major districts while serving smaller opportunities the existing sales motion could not cover. Tracking and handoffs needed to work before more spend could be useful.
Anthony connected account-based campaigns across more than 25 products to executive reporting, in-app upsell and order-to-CRM automation. The career record attributes 28% of new business to the growth program and reports 2,040% ROAS.
Prior career work at LearnZillion. Historical program-reported attribution, not a forecast or an independent audit. Its subsequent acquisition is not evidence that marketing alone caused it.
Read the case study and measurement contextWhat the work involves
Scope of work
- 1.Develop message and creative briefs
- 2.Create channel-specific ad assets
- 3.Record variants and performance feedback
What we need to begin
- 1.Brand assets, channel specifications and approved product claims
How we evaluate progress
- 1.Creative test results alongside audience, placement and landing-page context
What you get
- A message and concept brief
- Placement-ready creative files
- A variant register linked to the intended test
- Production volume, source files, image rights and filming need an explicit brief; campaign changes can obscure the effect of the creative.
Where we might start
Take an underperforming campaign message and develop a small set of genuinely different concepts. Keep the audience and landing-page context visible when comparing responses.
Common questions
Is creative a separate service from ad management?+
Routine creative needed for an agreed advertising service stays within that scope. A dedicated production program is scoped separately so deliverables, formats and review responsibilities are clear.
How do you choose which creative to keep?+
Use the campaign objective and a meaningful observation window. A higher click rate may still produce weaker inquiries, so evaluate the downstream response as well.
Related services and evidence
Acquisition
Reach buyers through search, advertising and content. Levered builds and runs the campaigns, creative and landing pages that turn that interest into inquiries.
Content and thought leadership
Turn your expertise into articles, case studies and thought leadership that help buyers understand your offer. Levered handles the research, writing and publishing work.
Organic social and executive presence
Keep your company and executives visible with posts drawn from real work and expertise. Levered helps choose the topics, develop the content and maintain a publishing schedule.
Paid advertising management
Run paid campaigns with a clear view of what they bring in. Levered manages targeting, ads and account performance, and connects conversion data to the leads or customers you want.
LearnZillion Account-Based Marketing and Attribution Case Study
As Growth Manager at LearnZillion, Anthony Sledge built account-based marketing, attribution and sales handoffs. His career account reports 28% of new business at 2,040% ROAS; the company was subsequently acquired. The acquisition is context, not an outcome attributed to this program alone.
Let’s talk about what you need
Tell us what you need to change. We’ll talk through the work and whether Levered is a fit.
Book a callRather talk? Call (310) 745-0014 anytime.