Organic social and executive presence
Keep your company and executives visible with posts drawn from real work and expertise. Levered helps choose the topics, develop the content and maintain a publishing schedule.
Worthix had expertise buyers could not find
The customer-experience team had a product to explain, but a single generic landing page and little visibility into where leads came from. Anthony connected a website rebuild and HubSpot measurement to articles and a CMO-hosted podcast.
His career account reports 378% growth in new web users and 73% more organic sessions over a year. The work joined publishing to a site and measurement system that could support it.
Prior career work at Worthix. Retrospective, program-reported web metrics; new web users are not acquired customers.
Read the case study and measurement contextWhat the work involves
Scope of work
- 1.Interview operators for source material
- 2.Draft and edit channel-appropriate posts
- 3.Plan distribution and review responses
What we need to begin
- 1.An accountable spokesperson, real experience and a review process
How we evaluate progress
- 1.Relevant conversations, audience fit and attributable inquiries
What you get
- Interview notes and a topic plan
- Reviewable post drafts
- A distribution and response-review routine
- Access to a real spokesperson and timely review matter. Personal opinions, client details and publication permissions cannot be supplied by an agent.
Where we might start
Turn an operator interview about a real business decision into a useful post, then identify the conversations where that experience adds something.
Common questions
Can you write for an executive without inventing opinions?+
Yes. Drafts should draw on interviews, existing writing and decisions the person actually made. Unsupported opinions or customer stories stay out of the draft.
Will every post link back to the website?+
No. Some posts should answer the question where the conversation is happening. Link when a fuller example or resource helps the reader.
Related services and evidence
Acquisition
Reach buyers through search, advertising and content. Levered builds and runs the campaigns, creative and landing pages that turn that interest into inquiries.
Content and thought leadership
Turn your expertise into articles, case studies and thought leadership that help buyers understand your offer. Levered handles the research, writing and publishing work.
Creative and ad design
Build ads that give people a clear reason to act. Levered develops concepts, copy and design variations for your campaigns, then uses performance data to guide the next round.
Paid advertising management
Run paid campaigns with a clear view of what they bring in. Levered manages targeting, ads and account performance, and connects conversion data to the leads or customers you want.
SaaS Go-to-Market: 378% User Growth for an AI Customer Experience Startup
As Worthix’s Digital Marketing Manager, Anthony Sledge connected a website rebuild, HubSpot attribution, editorial content and a CMO-hosted podcast. His career record reports 378% growth in new web users and a 73% increase in organic sessions.
Let’s talk about what you need
Tell us what you need to change. We’ll talk through the work and whether Levered is a fit.
Book a callRather talk? Call (310) 745-0014 anytime.