Transforming Content into Customer Acquisition

Worthix, an AI-powered customer experience startup, faced an uphill battle in gaining market traction. The company's unique value propositions were not effectively communicated on a single generic landing page. As a first-mover with an AI-driven customer survey product, Worthix needed to quickly establish thought leadership in a crowded customer experience (CX) space and generate a pipeline of qualified leads. In short, they had great content and expertise, but lacked the strategy to leverage it for customer acquisition.

Levered identified content marketing and SEO as the fulcrum that could multiply Worthix's reach. The team led a website overhaul to better capture Worthix's value propositions and target high-intent search traffic. This included a detailed SEO strategy that clustered top industry keywords and a site redesign focused on converting visitors into leads through compelling, gated content. In parallel, Levered tapped into the startup's rich expertise to build thought leadership: launching a podcast series hosted by Worthix's CMO and an in-depth blog. These channels strategically wove Worthix's key value themes into broader CX insights, positioning the company's executives as authoritative voices in the industry. To close the loop, a CRM (HubSpot) was implemented to accurately track content-driven leads and measure ROI on the new inbound marketing efforts. By marrying a robust content engine with data-driven tracking, Levered created a sustainable acquisition funnel for Worthix.

The impact was immediate and substantial. Within a year of executing this content-centric growth plan, Worthix experienced a 378% growth in new users to their web properties, alongside a 73% increase in organic sessions. This surge in traffic translated into a steady flow of leads that the sales team could nurture. More importantly, the content strategy built lasting brand credibility – the flagship podcast continued into its tenth season with 100+ episodes, a clear sign that Worthix had become a recognized thought leader in customer experience. By leveraging content as an acquisition lever, Levered not only drove impressive short-term user growth, but also set up Worthix with an enduring inbound engine to attract and convert customers. This case demonstrates how a strategic focus on SEO and thought leadership can rapidly amplify a growth-stage company's reach and fill the top of the funnel with engaged prospects. At Levered, growth isn't about doing more—it's about doing what matters. By pinpointing the pivotal lever (Fulcrum) within your business challenges and applying focused, strategic action (Force), we deliver outsized results without the overhead. Inspired by our founder's proven track record—from scrappy startup campaigns to sophisticated growth initiatives at multi-billion-dollar tech companies—our approach cuts through noise to deliver clear, measurable impact. Whether you're a DTC brand, startup, or growth-stage company, Levered turns your toughest challenges into your greatest opportunities.