Account-based marketing
Reach the companies you want to win with campaigns built around their needs. Levered connects account research, relevant content and sales follow-up.
LearnZillion needed more than attention from school districts
The team wanted to reach major districts while serving smaller opportunities the existing sales motion could not cover. Tracking and handoffs needed to work before more spend could be useful.
Anthony connected account-based campaigns across more than 25 products to executive reporting, in-app upsell and order-to-CRM automation. The career record attributes 28% of new business to the growth program and reports 2,040% ROAS.
Prior career work at LearnZillion. Historical program-reported attribution, not a forecast or an independent audit. Its subsequent acquisition is not evidence that marketing alone caused it.
Read the case study and measurement contextWhat the work involves
Scope of work
- 1.Agree account selection and buying roles
- 2.Develop relevant messages and channel plans
- 3.Connect engagement to sales follow-through
What we need to begin
- 1.Named-account criteria, sales capacity and account-level context
How we evaluate progress
- 1.Coverage, meaningful engagement, opportunities and sales outcomes
What you get
- An account-selection and buying-role brief
- A coordinated message and channel plan
- An account-level progress and sales handoff view
- Long sales cycles and incomplete identity data limit attribution. A contact's engagement does not establish an opportunity or account-wide buying intent.
Where we might start
Choose a defined account segment with sales, identify the relevant buying roles and plan the first coordinated marketing and sales interaction.
Common questions
Is ABM just advertising to a company list?+
No. A useful program also needs account selection, buying-role context, sales coordination and an agreed way to evaluate progress. Ads are one possible part of that work.
How should sales participate?+
Sales should help select accounts, contribute account context and own agreed follow-through. Without that shared operating process, the program risks becoming isolated advertising.
Related services and evidence
Revenue
Help sales reach the right accounts and move opportunities forward. Levered supports account-based campaigns, outbound, sales materials and customer expansion.
Expansion and upsell campaigns
Help existing customers discover the next product or service that fits. Levered builds expansion campaigns around customer needs, purchase history and sales follow-up.
Outbound, pipeline and sales automation
Build an outbound process your sales team can follow. Levered connects account research, outreach workflows and CRM handoffs, with review before messages are sent.
Sales collateral and enablement
Give salespeople materials that help a buyer make a decision. Levered develops presentations, case studies and follow-up content around the questions that come up in real deals.
LearnZillion Account-Based Marketing and Attribution Case Study
As Growth Manager at LearnZillion, Anthony Sledge built account-based marketing, attribution and sales handoffs. His career account reports 28% of new business at 2,040% ROAS; the company was subsequently acquired. The acquisition is context, not an outcome attributed to this program alone.
Let’s talk about what you need
Tell us what you need to change. We’ll talk through the work and whether Levered is a fit.
Book a callRather talk? Call (310) 745-0014 anytime.