Sales collateral and enablement
Give salespeople materials that help a buyer make a decision. Levered develops presentations, case studies and follow-up content around the questions that come up in real deals.
LearnZillion needed more than attention from school districts
The team wanted to reach major districts while serving smaller opportunities the existing sales motion could not cover. Tracking and handoffs needed to work before more spend could be useful.
Anthony connected account-based campaigns across more than 25 products to executive reporting, in-app upsell and order-to-CRM automation. The career record attributes 28% of new business to the growth program and reports 2,040% ROAS.
Prior career work at LearnZillion. Historical program-reported attribution, not a forecast or an independent audit. Its subsequent acquisition is not evidence that marketing alone caused it.
Read the case study and measurement contextWhat the work involves
Scope of work
- 1.Collect recurring objections and buying questions
- 2.Develop relevant case, offer and comparison material
- 3.Create a usable handoff and feedback process
What we need to begin
- 1.Sales conversations, supported claims and current offer details
How we evaluate progress
- 1.Sales adoption, buyer usefulness and observed opportunity progression
What you get
- An objection-to-evidence map
- A concise collateral or presentation draft
- An update and sales-feedback process
- Sales material needs current offer facts and supported proof. A case result must keep its baseline and attribution limits when shortened.
Where we might start
Choose a recurring buying objection and prepare the relevant case, comparison or explanation sales needs to answer it accurately.
Common questions
Can existing case studies become sales material?+
Yes. Use the relevant problem, intervention and evidence with enough context to make the result interpretable. Do not strip away attribution limits or turn a past result into a guarantee.
How do you keep collateral current?+
Assign an owner and link material to the canonical offer and proof sources. Recheck it when the offer or a material claim changes.
Related services and evidence
Revenue
Help sales reach the right accounts and move opportunities forward. Levered supports account-based campaigns, outbound, sales materials and customer expansion.
Account-based marketing
Reach the companies you want to win with campaigns built around their needs. Levered connects account research, relevant content and sales follow-up.
Expansion and upsell campaigns
Help existing customers discover the next product or service that fits. Levered builds expansion campaigns around customer needs, purchase history and sales follow-up.
Outbound, pipeline and sales automation
Build an outbound process your sales team can follow. Levered connects account research, outreach workflows and CRM handoffs, with review before messages are sent.
LearnZillion Account-Based Marketing and Attribution Case Study
As Growth Manager at LearnZillion, Anthony Sledge built account-based marketing, attribution and sales handoffs. His career account reports 28% of new business at 2,040% ROAS; the company was subsequently acquired. The acquisition is context, not an outcome attributed to this program alone.
Embedded Growth Operator for a PE Consulting Firm: Four Clients at Scale
Aux needed delivery support across several PE-backed clients. Levered handled paid search, measurement and site work within the partner’s existing client cadence, supporting four concurrent workstreams in 2026.
Let’s talk about what you need
Tell us what you need to change. We’ll talk through the work and whether Levered is a fit.
Book a callRather talk? Call (310) 745-0014 anytime.