Aux already owned the client relationships. What they did not have was a way to run paid search, measurement, and site work across several PE-backed accounts at the same time without standing up a specialist for each one. The work is different on every portco, the reporting bar is the same, and the partner still has to show up on the weekly call looking like one team. Hiring four operators for four accounts is how agencies get expensive. Leaving the work unstaffed is how they miss the board checkpoint.

The highest-leverage move was the seat, not a new channel. We sat inside Aux as the embedded operator, on their cadence, in their decks, against their quality bar. Same person on paid search, measurement, and site work, so the partner did not have to translate between four vendors. Aux stayed the face of the relationship. We ran the system behind it. That is a small change in how the work is staffed, and it is what made four accounts runnable at once.

Once the seat held, Aux could point it at the next account without a new hire. • 4 concurrent client workstreams in 2026 • Paid search and new-customer measurement on a PE-held B2B catalog • A competitive funnel scorecard on a multi-brand industrial site • Tracking restore and CRO on a fintech infrastructure property • Weekly readouts Aux could take to the client without a translation layer That is the force: the same operator, more surface. We do not publish those end-client names. Aux owns the relationships, and we are not the agency of record. One of the four workstreams closed; the model is the point, not a claim that every engagement ran forever. The numbered paid-search result on this site is the anonymized distributor study, not a rollup of the partner book.