Conversion tracking and pixels
Track the actions that matter after someone visits your site. Levered configures events, pixels and conversion imports, then checks that the records reach the right systems.
Colonial Heart needed to connect ad spend to patients
A lead count could not tell the practice whether advertising was producing patients. The work connected Google Ads, the landing page and clinic records so the practice could inspect that handoff.
In the first 115 days, $8,040 of spend was matched to 35 clinic patients and $29,121 of attributed revenue. Seventeen were new patients and eighteen were existing patients. Reporting both groups makes the result more useful than calling every patient a new acquisition.
Levered practice work. Matched attribution within the recorded window; this is not a randomized estimate of incremental patients or revenue.
Read the case study and measurement contextWhat the work involves
Scope of work
- 1.Define primary actions and deduplication rules
- 2.Implement tags and platform connections
- 3.Verify events through the actual journey
What we need to begin
- 1.Website and analytics access, consent requirements and action definitions
How we evaluate progress
- 1.Correct event firing, deduplication and matched destination records
What you get
- An action and event-definition map
- Implemented or repaired measurement
- A verification record tied to destination events
- Consent and provider access may limit observation. Avoid firing production test submissions or duplicate events simply to obtain a green check.
Where we might start
Trace a real conversion journey through the site, analytics platform and receiving system. Identify duplicates or missing signals before changing primary actions.
Common questions
Is a button click the same as a lead?+
No. A click may be an intermediate action. Verify the submitted inquiry, call or booking and avoid counting multiple signals from one journey as separate customers.
What if conversions are already duplicated?+
Find the shared event sources and deduplication rules first. Preserve useful existing instrumentation rather than adding another pixel without reconciling the current setup.
Related services and evidence
Systems & measurement
Connect your campaigns, CRM and reporting so you can see what happens after a click or inquiry. Levered builds tracking, integrations, data pipelines and dashboards.
Ad operations and campaign QA
Keep campaigns organized and checked before they run. Levered handles campaign setup, naming, tracking checks and launch QA, then monitors delivery for issues.
Marketing analytics, attribution and reporting
See which marketing activity leads to inquiries, customers and revenue. Levered connects your data and builds reporting around the decisions your team needs to make.
CRM integrations and marketing automation
Keep customer information and follow-up moving between your CRM and marketing tools. Levered builds integrations, audience rules and automated workflows around your team’s process.
Paid Search for Cardiology: 3.6× Return Case Study
Levered connected paid search, patient-specific landing pages and clinic records for Colonial Heart. In the first 115 days, $8,040 in ad spend was matched to 35 patients and $29,121 in attributed revenue.
Fintech Site Audit and CRO: Tracking Restored Before a Rebuild
Levered restored tracking and added a demo path and source-page capture to contact forms on an existing fintech site. The proposed full rebuild did not launch; no traffic recovery or conversion lift is claimed.
Let’s talk about what you need
Tell us what you need to change. We’ll talk through the work and whether Levered is a fit.
Book a callRather talk? Call (310) 745-0014 anytime.