Ad operations and campaign QA
Keep campaigns organized and checked before they run. Levered handles campaign setup, naming, tracking checks and launch QA, then monitors delivery for issues.
Colonial Heart needed to connect ad spend to patients
A lead count could not tell the practice whether advertising was producing patients. The work connected Google Ads, the landing page and clinic records so the practice could inspect that handoff.
In the first 115 days, $8,040 of spend was matched to 35 clinic patients and $29,121 of attributed revenue. Seventeen were new patients and eighteen were existing patients. Reporting both groups makes the result more useful than calling every patient a new acquisition.
Levered practice work. Matched attribution within the recorded window; this is not a randomized estimate of incremental patients or revenue.
Read the case study and measurement contextWhat the work involves
Scope of work
- 1.Review naming, destinations and campaign settings
- 2.Check tags and conversion definitions
- 3.Document launch checks and repair ownership
What we need to begin
- 1.Ad account access, landing pages and measurement requirements
How we evaluate progress
- 1.Launch correctness, event integrity and resolved discrepancies
What you get
- A launch and handoff checklist
- A documented implementation or repair set
- A discrepancy and ownership register
- Platform permissions and consent affect verification. Correctly firing a tag does not establish the quality or causal value of the resulting conversion.
Where we might start
Take one campaign through a launch checklist, from naming and final URLs to the primary conversion and the destination business record.
Common questions
How does AdOps differ from media management?+
AdOps focuses on implementation and operational correctness. Media management includes channel allocation and ongoing performance decisions. Routine QA remains part of a service already being managed.
What do you check before launch?+
Campaign settings, audience and destination alignment, required assets, conversion definitions, tracking and operational handoffs within the agreed platform scope.
Related services and evidence
Systems & measurement
Connect your campaigns, CRM and reporting so you can see what happens after a click or inquiry. Levered builds tracking, integrations, data pipelines and dashboards.
Marketing analytics, attribution and reporting
See which marketing activity leads to inquiries, customers and revenue. Levered connects your data and builds reporting around the decisions your team needs to make.
Conversion tracking and pixels
Track the actions that matter after someone visits your site. Levered configures events, pixels and conversion imports, then checks that the records reach the right systems.
CRM integrations and marketing automation
Keep customer information and follow-up moving between your CRM and marketing tools. Levered builds integrations, audience rules and automated workflows around your team’s process.
Paid Search for Cardiology: 3.6× Return Case Study
Levered connected paid search, patient-specific landing pages and clinic records for Colonial Heart. In the first 115 days, $8,040 in ad spend was matched to 35 patients and $29,121 in attributed revenue.
Let’s talk about what you need
Tell us what you need to change. We’ll talk through the work and whether Levered is a fit.
Book a callRather talk? Call (310) 745-0014 anytime.