Marketing analytics and operations
Connect your campaigns, CRM and reporting so you can see what happens after a click or inquiry. Levered builds tracking, integrations, data pipelines and dashboards.
Anton Paar already had the content. It needed a path to sales.
Years of expert webinars sat outside the CRM. Print and events had a familiar place in the budget; digital activity was harder for leadership to evaluate.
Anthony connected a gated webinar library to CRM monitoring and added tracking to print and digital campaigns. The career record reports that web leads tripled and one instrumented webinar led to a deal worth more than $100,000. The webinar approach was subsequently adopted globally.
Prior career work at Anton Paar. Retrospective career account, not an independently re-audited attribution study.
Read the case study and measurement contextHow the work fits together
Services in this offering
- 1.Ad operations and campaign QA
- 2.Marketing analytics, attribution and reporting
- 3.Conversion tracking and pixels
- 4.CRM integrations and marketing automation
- 5.Data pipelines and warehouses
Where we begin
- 1.Agree event, customer and lifecycle definitions.
- 2.Trace the source, transformation and receiving record.
- 3.Check freshness, duplicates and limitations before reporting.
How we evaluate progress
- 1.Source freshness, event integrity, duplicate handling and join quality.
- 2.Whether the resulting view can answer the agreed business decision reliably.
What you get
- A metric, source and responsibility map.
- Implemented tracking, routing, data or reporting work.
- A verification record and operating runbook.
Where we might start
An apparently weak campaign may actually have duplicate conversions or a broken CRM handoff. Fix the definition and data path before treating a dashboard total as a budget decision.
Common questions
Is measurement included in another service?+
Measuring the work Levered already manages is included in that service. Dedicated cross-channel analytics or shared infrastructure can be its own service when it has a separate outcome and scope.
Do I need every service in this offering?+
No. We agree which services to run based on your priorities and plan capacity. You can start with the work you need most and add or swap services as priorities change.
Related services and evidence
Ad operations and campaign QA
Keep campaigns organized and checked before they run. Levered handles campaign setup, naming, tracking checks and launch QA, then monitors delivery for issues.
Marketing analytics, attribution and reporting
See which marketing activity leads to inquiries, customers and revenue. Levered connects your data and builds reporting around the decisions your team needs to make.
Conversion tracking and pixels
Track the actions that matter after someone visits your site. Levered configures events, pixels and conversion imports, then checks that the records reach the right systems.
CRM integrations and marketing automation
Keep customer information and follow-up moving between your CRM and marketing tools. Levered builds integrations, audience rules and automated workflows around your team’s process.
Data pipelines and warehouses
Bring marketing and customer data into one place for analysis. Levered builds the connections, transformations and checks that keep reporting usable as the data changes.
Clever Marketing Automation: CDP, ESP and Lifecycle Programs
ESP migration, CDP implementation, and lifecycle automation so a five-person marketing team could segment, ship, and measure without waiting on engineering for every send.
B2B Marketing Measurement at Anton Paar: Content to CRM
Anton Paar had years of expert webinars but no way to connect them to sales. Anthony linked the library and campaign responses to the CRM; his career account reports tripled web leads and a webinar-associated deal worth more than $100,000.
Paid Search for Cardiology: 3.6× Return Case Study
Levered connected paid search, patient-specific landing pages and clinic records for Colonial Heart. In the first 115 days, $8,040 in ad spend was matched to 35 patients and $29,121 in attributed revenue.
Let’s talk about what you need
Tell us what you need to change. We’ll talk through the work and whether Levered is a fit.
Book a callRather talk? Call (310) 745-0014 anytime.