Conversion optimization and testing
Find where interested buyers get stuck and test improvements. Levered reviews the page, offer and customer journey, then builds and measures the changes.
The store worked. Most buyers never reached it.
An industrial company’s store let visitors browse prices and buy without logging in. It lived on another domain, with no cart icon on the main brand site. Only 3.6% of brand-site visitors reached the store, compared with 18.4% for a comparable operator.
The diagnostic compared the business and four competitors using the same scorecard, supported by screenshots and page-source checks. The recommended sequence addressed store visibility, lengthy forms and tracking between domains before increasing media spend.
Diagnostic engagement only. Recommendations were not implemented in this work; no conversion or revenue lift is claimed. The peer comparison is context, not a guaranteed target.
Read the case study and measurement contextWhat the work involves
Scope of work
- 1.Review the path from visit to inquiry or order
- 2.Prioritize observed friction and tracking defects
- 3.Implement and evaluate changes with a suitable test design
What we need to begin
- 1.Page and funnel access, event definitions and enough context to interpret behavior
How we evaluate progress
- 1.Completed actions and downstream quality; low traffic may limit causal testing
What you get
- A journey review with observed defects
- A prioritized change brief
- A validation plan appropriate to the traffic available
- A before-and-after change is not automatically a controlled test. Booking and form tests must preserve real routing and avoid unintended submissions.
Where we might start
Follow a mobile visitor from the campaign page through the form, demo or booking journey. Fix verified friction and check that the destination record is created correctly.
Common questions
Can you run a useful test on a low-traffic site?+
Sometimes the first useful work is fixing a broken path or improving measurement. When volume cannot support an experiment, use behavioral evidence and clearly label before-and-after observations rather than claiming a causal lift.
Does a higher form conversion rate always mean success?+
No. Shorter forms may increase volume while reducing qualification. Review actual inquiry quality and sales follow-through alongside completion rate.
Related services and evidence
Activation
Help more visitors become leads and more new customers get started. Levered improves landing pages, websites and onboarding using research and testing.
First-use onboarding
Help new users reach the point where your product becomes useful. Levered improves the messages and steps between signup and first use, with measurement tied to that first meaningful action.
Landing page development
Give each campaign a page that explains the offer and makes the next step clear. Levered writes, designs and builds landing pages with relevant proof and conversion tracking.
Website design and development
Build a website that explains what you do and helps buyers take the next step. Levered handles the content, design and development, with mobile usability and search in place.
B2B Industrial Funnel Audit: Brand Site to Store Conversion
An industrial company’s store worked, but only 3.6% of brand-site visitors reached it. A screenshot-backed comparison with four competitors identified store visibility, forms and cross-domain tracking as priorities. The engagement ended at the diagnostic.
Fintech Site Audit and CRO: Tracking Restored Before a Rebuild
Levered restored tracking and added a demo path and source-page capture to contact forms on an existing fintech site. The proposed full rebuild did not launch; no traffic recovery or conversion lift is claimed.
Let’s talk about what you need
Tell us what you need to change. We’ll talk through the work and whether Levered is a fit.
Book a callRather talk? Call (310) 745-0014 anytime.