Activation

Conversion and customer activation

Help more visitors become leads and more new customers get started. Levered improves landing pages, websites and onboarding using research and testing.

From the work

The store worked. Most buyers never reached it.

An industrial company’s store let visitors browse prices and buy without logging in. It lived on another domain, with no cart icon on the main brand site. Only 3.6% of brand-site visitors reached the store, compared with 18.4% for a comparable operator.

The diagnostic compared the business and four competitors using the same scorecard, supported by screenshots and page-source checks. The recommended sequence addressed store visibility, lengthy forms and tracking between domains before increasing media spend.

Diagnostic engagement only. Recommendations were not implemented in this work; no conversion or revenue lift is claimed. The peer comparison is context, not a guaranteed target.

Read the case study and measurement context
Approach

How the work fits together

Services in this offering

  1. 1.Conversion optimization and testing
  2. 2.First-use onboarding
  3. 3.Landing page development
  4. 4.Website design and development

Where we begin

  1. 1.Define the useful first action.
  2. 2.Inspect the page, form, booking or product path.
  3. 3.Fix verified friction and choose an appropriate evaluation method.

How we evaluate progress

  1. 1.Completion of the useful first action and downstream inquiry or customer quality.
  2. 2.Experiment findings where volume supports a test; observed defects and behavior when it does not.
Deliverables

What you get

  • An activation journey with observable constraints.
  • A scoped page, onboarding or experiment brief.
  • A record of completed actions and downstream quality.
Example work

Where we might start

A visitor may understand the offer but abandon the booking flow on mobile. Another product may lose users after signup. These are different activation problems and need different work.

FAQ

Common questions

Is activation only a website problem?+

No. It can involve landing pages, forms, onboarding, product education and lifecycle communication. Define the useful first action before selecting the work.

Do I need every service in this offering?+

No. We agree which services to run based on your priorities and plan capacity. You can start with the work you need most and add or swap services as priorities change.

Explore the work

Related services and evidence

Conversion optimization and testing

Find where interested buyers get stuck and test improvements. Levered reviews the page, offer and customer journey, then builds and measures the changes.

First-use onboarding

Help new users reach the point where your product becomes useful. Levered improves the messages and steps between signup and first use, with measurement tied to that first meaningful action.

Landing page development

Give each campaign a page that explains the offer and makes the next step clear. Levered writes, designs and builds landing pages with relevant proof and conversion tracking.

Website design and development

Build a website that explains what you do and helps buyers take the next step. Levered handles the content, design and development, with mobile usability and search in place.

Lyft Driver Onboarding: Earnings Email Holdout Design

At Lyft, Anthony Sledge designed a four-week holdout to assess whether a Day 6 earnings email helped new drivers or created confusion. The retained source documents the design, metrics and possible decisions; it does not document the final result.

Paid Search for Cardiology: 3.6× Return Case Study

Levered connected paid search, patient-specific landing pages and clinic records for Colonial Heart. In the first 115 days, $8,040 in ad spend was matched to 35 patients and $29,121 in attributed revenue.

B2B Industrial Funnel Audit: Brand Site to Store Conversion

An industrial company’s store worked, but only 3.6% of brand-site visitors reached it. A screenshot-backed comparison with four competitors identified store visibility, forms and cross-domain tracking as priorities. The engagement ended at the diagnostic.

Discuss which services fit your situation
Get Started

Let’s talk about what you need

Tell us what you need to change. We’ll talk through the work and whether Levered is a fit.

Book a call

Rather talk? Call (310) 745-0014 anytime.