Website Analytics Repair and Conversion Optimization for GDS Link
Reliable tracking and a clearer route to a demo
TL;DR
- Problem
- A tag-manager problem made GDS Link’s website reporting unreliable, and buyers on a long sales cycle needed an easier route to a demo.
- What we did
- We repaired tracking and consent behavior, added a persistent demo link and captured each inquiry’s source page in the contact forms.
- Result
- Analytics and advertising tags fired correctly again, and every inquiry carried the page that produced it.
- Industry
- Lending decision software
- Timeline
- May–August 2026
- Engagement
- Client work for GDS Link, delivered through Aux Insights
- Tools & channels
- Google Tag ManagerGA4WordPressZoho forms
Reporting the team couldn’t trust
A tag-manager problem had broken page-view tracking, so GDS Link’s team couldn’t trust its website reports. Important pages also had performance issues, and with a long B2B sales cycle, buyers needed a clear way to ask for a demo whenever they were ready.
Restore tracking and improve the route to a demo
We repaired the tag-manager setup and consent behavior so analytics and advertising tags fired correctly after consent. Then we added a persistent demo link to the site navigation and made the contact forms record the page each inquiry came from. In parallel, we prepared homepage directions and a phased migration plan.
What changed on the existing site
- 01
Repair tracking
Fix the tag-manager setup so page views and events record correctly.
- 02
Respect consent
Fire analytics and advertising tags only after visitors consent.
- 03
Add a demo route
Keep a link to book a demo in the site navigation.
- 04
Capture the source page
Record the page each contact-form inquiry came from.
Changes the team could use right away
The team could trust its website data again and see which pages produced inquiries, which is the baseline any later redesign will be judged against. The demo route and form-source capture shipped on the existing site, so they didn’t have to wait for a new platform.
How to read these numbers
This case covers tracking and site changes; it doesn’t claim a traffic or conversion-rate change.
Services used:Conversion optimization and testingWebsite design and developmentConversion tracking and pixels
