Pipeline and revenue marketing
Help sales reach the right accounts and move opportunities forward. Levered supports account-based campaigns, outbound, sales materials and customer expansion.
LearnZillion needed more than attention from school districts
The team wanted to reach major districts while serving smaller opportunities the existing sales motion could not cover. Tracking and handoffs needed to work before more spend could be useful.
Anthony connected account-based campaigns across more than 25 products to executive reporting, in-app upsell and order-to-CRM automation. The career record attributes 28% of new business to the growth program and reports 2,040% ROAS.
Prior career work at LearnZillion. Historical program-reported attribution, not a forecast or an independent audit. Its subsequent acquisition is not evidence that marketing alone caused it.
Read the case study and measurement contextHow the work fits together
Services in this offering
- 1.Account-based marketing
- 2.Expansion and upsell campaigns
- 3.Outbound, pipeline and sales automation
- 4.Sales collateral and enablement
Where we begin
- 1.Agree the accounts or customer segment.
- 2.Coordinate the message and receiving sales owner.
- 3.Review meaningful pipeline movement and realized outcomes.
How we evaluate progress
- 1.Accepted handoffs, meaningful opportunities and realized revenue as distinct outcomes.
- 2.Clear definitions for sourced, assisted and existing-customer business.
What you get
- A buyer or account selection brief.
- Sales-ready messages, collateral or sequence drafts.
- A defined handoff and opportunity reporting view.
Where we might start
An ABM motion may need a focused account list and sales participation. An expansion program starts with existing customer needs and eligibility. Both need a receiving owner, but they do not use the same audience rules.
Common questions
Can marketing report revenue it only influenced?+
Label the attribution clearly. Marketing-sourced, assisted and sales-owned opportunities are different views; agreement on definitions matters more than choosing the most impressive total.
Do I need every service in this offering?+
No. We agree which services to run based on your priorities and plan capacity. You can start with the work you need most and add or swap services as priorities change.
Related services and evidence
Account-based marketing
Reach the companies you want to win with campaigns built around their needs. Levered connects account research, relevant content and sales follow-up.
Expansion and upsell campaigns
Help existing customers discover the next product or service that fits. Levered builds expansion campaigns around customer needs, purchase history and sales follow-up.
Outbound, pipeline and sales automation
Build an outbound process your sales team can follow. Levered connects account research, outreach workflows and CRM handoffs, with review before messages are sent.
Sales collateral and enablement
Give salespeople materials that help a buyer make a decision. Levered develops presentations, case studies and follow-up content around the questions that come up in real deals.
LearnZillion Account-Based Marketing and Attribution Case Study
As Growth Manager at LearnZillion, Anthony Sledge built account-based marketing, attribution and sales handoffs. His career account reports 28% of new business at 2,040% ROAS; the company was subsequently acquired. The acquisition is context, not an outcome attributed to this program alone.
Embedded Growth Operator for a PE Consulting Firm: Four Clients at Scale
Aux needed delivery support across several PE-backed clients. Levered handled paid search, measurement and site work within the partner’s existing client cadence, supporting four concurrent workstreams in 2026.
Let’s talk about what you need
Tell us what you need to change. We’ll talk through the work and whether Levered is a fit.
Book a callRather talk? Call (310) 745-0014 anytime.