Customer acquisition marketing
Reach buyers through search, advertising and content. Levered builds and runs the campaigns, creative and landing pages that turn that interest into inquiries.
A 78× ad return left the acquisition question unanswered
The distributor’s brand-search campaign reported a 78× return. But a returning customer searching the company name counted like a first-time buyer. We matched paid visits to the order system to separate the two before reallocating spend.
Across matching April–July windows, new-customer orders linked to paid visits rose from 22 in 2025 to 83 in 2026. Associated revenue rose from $15,756 to $26,849. Existing customers still accounted for most of the business; the new reporting made acquisition visible within it.
Anonymized partner-delivery engagement. Matched paid-visit attribution, not proof that advertising caused every order. Equal four-month windows; small starting base.
Read the case study and measurement contextNew-customer orders linked to paid visits
Monthly average · April–July in each year
How the work fits together
Services in this offering
- 1.Content and thought leadership
- 2.Creative and ad design
- 3.Organic social and executive presence
- 4.Paid advertising management
- 5.SEO and AI search optimization
- 6.UGC ads and video production
Where we begin
- 1.Review the offer and existing sources of demand.
- 2.Select the initial channel and supporting content or creative.
- 3.Verify the inquiry path before scaling activity.
How we evaluate progress
- 1.Relevant inquiries and new customers, with the source and attribution window stated.
- 2.Channel cost and conversion quality together rather than click volume alone.
What you get
- A channel and message brief tied to the target buyer.
- A connected page, campaign and proof plan.
- A review of qualified inquiries and customer acquisition.
Where we might start
A paid search program may need a focused landing page and a relevant case before it needs more budget. A content-led program may start with a subject-expert interview and one strong buying answer.
Common questions
Which acquisition channel should we prioritize?+
Start with buyer behavior, existing demand, economics and the assets you can support. Fix a broken landing page or conversion definition before treating another channel as the answer.
Do I need every service in this offering?+
No. We agree which services to run based on your priorities and plan capacity. You can start with the work you need most and add or swap services as priorities change.
Related services and evidence
Content and thought leadership
Turn your expertise into articles, case studies and thought leadership that help buyers understand your offer. Levered handles the research, writing and publishing work.
Creative and ad design
Build ads that give people a clear reason to act. Levered develops concepts, copy and design variations for your campaigns, then uses performance data to guide the next round.
Organic social and executive presence
Keep your company and executives visible with posts drawn from real work and expertise. Levered helps choose the topics, develop the content and maintain a publishing schedule.
Paid advertising management
Run paid campaigns with a clear view of what they bring in. Levered manages targeting, ads and account performance, and connects conversion data to the leads or customers you want.
SEO and AI search optimization
Help buyers find your services in search and understand them in AI answers. Levered improves your site’s structure, content and supporting evidence, then tracks discovery and inquiries.
UGC ads and video production
Create video ads that demonstrate your product and answer buyers’ questions. Levered develops the brief, script and edited variations for testing in paid campaigns.
SaaS Go-to-Market: 378% User Growth for an AI Customer Experience Startup
As Worthix’s Digital Marketing Manager, Anthony Sledge connected a website rebuild, HubSpot attribution, editorial content and a CMO-hosted podcast. His career record reports 378% growth in new web users and a 73% increase in organic sessions.
LearnZillion Account-Based Marketing and Attribution Case Study
As Growth Manager at LearnZillion, Anthony Sledge built account-based marketing, attribution and sales handoffs. His career account reports 28% of new business at 2,040% ROAS; the company was subsequently acquired. The acquisition is context, not an outcome attributed to this program alone.
Multi-Site Cardiology SEO and Paid Search Across Ten Brands
Ten cardiology practice brands used different websites, analytics accounts and conversion definitions. Levered established shared measurement, documented search baselines and coordinated a weekly queue of site improvements.
Let’s talk about what you need
Tell us what you need to change. We’ll talk through the work and whether Levered is a fit.
Book a callRather talk? Call (310) 745-0014 anytime.