Content and thought leadership
Turn your expertise into articles, case studies and thought leadership that help buyers understand your offer. Levered handles the research, writing and publishing work.
Worthix had expertise buyers could not find
The customer-experience team had a product to explain, but a single generic landing page and little visibility into where leads came from. Anthony connected a website rebuild and HubSpot measurement to articles and a CMO-hosted podcast.
His career account reports 378% growth in new web users and 73% more organic sessions over a year. The work joined publishing to a site and measurement system that could support it.
Prior career work at Worthix. Retrospective, program-reported web metrics; new web users are not acquired customers.
Read the case study and measurement contextWhat the work involves
Scope of work
- 1.Interview subject experts
- 2.Develop an editorial plan around buying questions
- 3.Produce articles and reusable source material
What we need to begin
- 1.Access to subject experts, approved claims and existing content
How we evaluate progress
- 1.Qualified readership, relevant inquiries and content-assisted opportunities
What you get
- An editorial brief with sources and approvals
- An edited article or content asset
- A plan for updating and reusing the material
- Technical or customer claims need an approved source. A content program does not promise search positions or a fixed volume of leads.
Where we might start
Start with a recurring objection from sales. Interview the subject expert, build a sourced answer on the website and adapt it for a sales follow-up or executive post.
Common questions
Do we need to publish every day?+
The cadence should match the useful expertise and production capacity available. A smaller set of well-supported pieces can be maintained and reused across search, sales and social.
Who supplies the expertise?+
Levered can structure interviews and develop the material, but product detail and original experience must come from people or records that can support it.
Related services and evidence
Acquisition
Reach buyers through search, advertising and content. Levered builds and runs the campaigns, creative and landing pages that turn that interest into inquiries.
Creative and ad design
Build ads that give people a clear reason to act. Levered develops concepts, copy and design variations for your campaigns, then uses performance data to guide the next round.
Organic social and executive presence
Keep your company and executives visible with posts drawn from real work and expertise. Levered helps choose the topics, develop the content and maintain a publishing schedule.
Paid advertising management
Run paid campaigns with a clear view of what they bring in. Levered manages targeting, ads and account performance, and connects conversion data to the leads or customers you want.
SaaS Go-to-Market: 378% User Growth for an AI Customer Experience Startup
As Worthix’s Digital Marketing Manager, Anthony Sledge connected a website rebuild, HubSpot attribution, editorial content and a CMO-hosted podcast. His career record reports 378% growth in new web users and a 73% increase in organic sessions.
Let’s talk about what you need
Tell us what you need to change. We’ll talk through the work and whether Levered is a fit.
Book a callRather talk? Call (310) 745-0014 anytime.