Aaron took the truck to a fixed location in late 2025. The food was good and the concept worked. Foot traffic was the problem, with break-even sitting around $250 to $300 a day. He came out of finance, he is only on site a day or two a week, and there was no budget to hire a marketer. He was running small ads with tracking that could not tell him whether anyone actually showed up. What he needed was not an agency retainer he would have to manage on top of everything else. He needed systems he could run himself.

With no budget for headcount, the highest-leverage thing we could do was not do the work for him. It was teach him the stack. One working session: how to set up a Cursor harness, how to get his brand into it so everything comes out looking like his, how to iterate on something instead of starting over with every prompt, and how to count a conversion that means a customer walked up rather than someone tapping for directions. That session is a few hours. What it buys is an operator who can build the next thing without calling anyone.

He kept building after we hung up, which is the entire point. • A live website and a native iOS app, both shipped by the owner • Ordering through Square, plus push notification tests • A dashboard he controls for daily specials, location, and open or closed • Copy and specials change without an App Store resubmit • A Square ordering path wired into the app rather than bolted on beside it The force multiplier here is not us adding budget. It is that the work compounds without us in the room. He now uses Granova as an on-call expert layer for ads, tracking, and landing page questions, so the next decision does not wait on a meeting. Judge this one by what the operator can ship, not by a return on ad spend figure. This is a training engagement, and we are not going to dress it up as a media result.