Paid search with unit economics, not vanity clicks
Campaign architecture, RSA copy, negatives, extensions, and landing page final URLs reviewed as one system—tuned for Maximize Conversions or tCPA once tracking is trustworthy.
How paid search programs are run
Build and structure
- 1.Keyword themes rolled into tightly themed ad groups
- 2.RSAs within policy constraints (including sensitive verticals)
- 3.Sitelinks, callouts, and snippets that match real site paths
Measurement and hygiene
- 1.GA4 conversion parity with Ads primary actions
- 2.Call and form routing checks before scaling spend
- 3.Weekly search term and quality score hygiene
Scale and experimentation
- 1.Geo and schedule refinements from real lead data
- 2.Experiments logged with hypothesis and kill criteria
- 3.Editor-ready CSV workflows when API constraints apply
What you get
- Campaign shell with budgets and bidding strategy agreed upfront
- Negative keyword seed lists by theme
- Landing page spec or static landing page coordination
- Reporting slice matching your dashboard or portal
Common questions
Do you only run Google Ads?+
Search is our default depth, but we align landing pages and measurement across whatever stack you use so CPA discussions stay honest.
What bidding strategy do you recommend?+
Once conversion tracking is trustworthy, we usually steer toward conversion-based bidding with explicit CPA or value guardrails—not vanity click maximization.
How do you handle sensitive verticals?+
Copy, extensions, and landing pages are checked against policy constraints, including healthcare and financial services nuances.
What does weekly optimization look like?+
Search terms, quality score trends, landing page checks, and experiment logs with kill criteria—reported in the same language your leadership uses.
Pricing
First week free. Then Growth 1 $450 / Growth 2 $900 / Growth Lead $1,800. Ads, site, CRO, SEO, tracking. Pause or cancel anytime.
Get a channel audit
We'll map your channels, flag gaps, and show where the leverage is — before you commit to a sprint.
Get a channel auditRather talk? Call (213) 834-0377 anytime.