Lifecycle email and newsletters
Send useful emails at the right point in the customer journey. Levered builds welcome, nurture, newsletter and re-engagement programs, from audience rules to reporting.
Clever’s email team depended on engineering exports
Teachers, administrators and district IT staff needed different communication. Fragmented data made that hard: the marketing team needed an engineering ticket to export a cohort.
Anthony led email-platform migration and customer-data implementation, then connected behavioral segmentation to lifecycle programs and an in-app messaging launch. His career account reports a 10% increase in messaging adoption and 40% week-over-week retention among engaged users.
Prior career work at Clever. The 40% figure describes the engaged group; it is not a causal retention lift.
Read the case study and measurement contextWhat the work involves
Scope of work
- 1.Map onboarding, nurture and retention journeys
- 2.Implement segments and triggered flows
- 3.Review delivery, engagement and downstream actions
What we need to begin
- 1.Email platform, consent records, audience definitions and content sources
How we evaluate progress
- 1.Lifecycle completion, qualified response and retention with delivery health
What you get
- A lifecycle and segment map
- Implemented messages and automation rules
- A delivery and outcome review
- Consent, audience health and the source of behavioral events matter. Flow count is not a useful success target by itself.
Where we might start
Review a customer journey where the next message depends on behavior. Repair the trigger, audience and handoff before expanding the number of flows.
Common questions
How is lifecycle email different from outbound?+
Lifecycle work serves an existing opted-in or otherwise eligible audience across its relationship with the business. New-prospect outbound has different sourcing, authorization and measurement needs.
Can you work in our existing email platform?+
Start by reviewing its capabilities and access. The program should fit the current stack unless a specific limitation justifies a migration.
Related services and evidence
Retention
Give customers a reason to come back. Levered builds email campaigns, onboarding messages and win-back programs around what customers have done and what they need next.
Customer engagement and win-back
Bring customers back with messages that match their activity and needs. Levered develops engagement and win-back campaigns, including targeting, creative and testing.
Lyft Driver Retention: Weekend Lapse Messaging Experiment
Anthony Sledge’s career account summarizes the Lyft weekend-lapse program as roughly 1% higher weekend driver hours and an estimated $5.2 million annualized revenue impact. The retained message-test results are directional and do not establish that annual result.
Clever Marketing Automation: CDP, ESP and Lifecycle Programs
ESP migration, CDP implementation, and lifecycle automation so a five-person marketing team could segment, ship, and measure without waiting on engineering for every send.
AI Copy Rotation at Lyft: Testing Message Fatigue
During his work at Lyft, Anthony Sledge tested rotating AI-assisted copy against a static daily push and a no-message control. The July 2024 record reports +0.44% driver hours for the rotating variant versus control, with a more sustained response than the static message.
Lyft Holiday Tipping: A Lifecycle Messaging Experiment
A two-week holiday experiment from Anthony Sledge’s work at Lyft tested post-ride messages with riders who rarely or never tipped. The retained account reports about $80,000 in additional driver tips across 23,000 additional tipped rides during the test.
Let’s talk about what you need
Tell us what you need to change. We’ll talk through the work and whether Levered is a fit.
Book a callRather talk? Call (310) 745-0014 anytime.