Customer retention and lifecycle marketing
Give customers a reason to come back. Levered builds email campaigns, onboarding messages and win-back programs around what customers have done and what they need next.
The offer stayed the same. The daily message changed.
Lyft’s reminders repeated the same information. The question was whether rotating the wording could sustain engagement without changing the underlying offer.
A July 2–30, 2024 experiment compared no message, one static message and a reviewed pool of rotating titles and bodies. Driver hours were +0.44% versus control for rotation (p=0.05), compared with +0.22% for static copy (p=0.33). The recorded decision was to ship the rotating version.
Prior career work at Lyft. The separate comparisons with control do not establish a statistically significant rotation-versus-static difference or an AI-versus-human advantage.
Read the case study and measurement contextHow the work fits together
Services in this offering
- 1.Customer engagement and win-back
- 2.Lifecycle email and newsletters
Where we begin
- 1.Define the customer cohort and the behavior that matters.
- 2.Review timing, eligibility and message relevance.
- 3.Evaluate repeat activity and customer value within the chosen window.
How we evaluate progress
- 1.Repeat behavior or customer value within an explicitly defined eligible cohort.
- 2.Comparison-window and delivery-health checks, rather than treating message engagement as retention.
What you get
- A cohort and lifecycle map.
- Messages or flow changes for a specific retention problem.
- A result review that distinguishes engagement from retained customers.
Where we might start
A repeat-purchase business might investigate a lapse cohort; a subscription product might need education for a feature users have not adopted. A generic newsletter cannot answer both by itself.
Common questions
How do you measure a retention program?+
Define the eligible cohort and observation window, then track repeat activity or customer value against a suitable comparison. Opens and clicks alone do not establish retained customers.
Do I need every service in this offering?+
No. We agree which services to run based on your priorities and plan capacity. You can start with the work you need most and add or swap services as priorities change.
Related services and evidence
Customer engagement and win-back
Bring customers back with messages that match their activity and needs. Levered develops engagement and win-back campaigns, including targeting, creative and testing.
Lifecycle email and newsletters
Send useful emails at the right point in the customer journey. Levered builds welcome, nurture, newsletter and re-engagement programs, from audience rules to reporting.
Lyft Driver Retention: Weekend Lapse Messaging Experiment
Anthony Sledge’s career account summarizes the Lyft weekend-lapse program as roughly 1% higher weekend driver hours and an estimated $5.2 million annualized revenue impact. The retained message-test results are directional and do not establish that annual result.
Clever Marketing Automation: CDP, ESP and Lifecycle Programs
ESP migration, CDP implementation, and lifecycle automation so a five-person marketing team could segment, ship, and measure without waiting on engineering for every send.
AI Copy Rotation at Lyft: Testing Message Fatigue
During his work at Lyft, Anthony Sledge tested rotating AI-assisted copy against a static daily push and a no-message control. The July 2024 record reports +0.44% driver hours for the rotating variant versus control, with a more sustained response than the static message.
Let’s talk about what you need
Tell us what you need to change. We’ll talk through the work and whether Levered is a fit.
Book a callRather talk? Call (310) 745-0014 anytime.