Referral and partner marketing
Make it easier for customers and partners to introduce the right people. Levered develops referral programs and partner campaigns, including the offer, follow-up and tracking.
A referral program had to fit a business rebuilding its team
A Massage Envy location had fallen to one employee after losing staff and customers. Filling the calendar would mean little without people to deliver the appointments.
The recovery combined recruiting, local outreach, search ads and weekly reporting. Therapist business cards gave the referral program a personal route into the community. The career account reports 25 employees and 80% of prior revenue restored in six months.
Prior career work. These are results of the broader recovery; the source does not isolate the referral program’s contribution.
Read the case study and measurement contextHow the work fits together
Services in this offering
- 1.Customer referral programs
- 2.Partnerships and partner marketing
Where we begin
- 1.Choose the relationship and buyer fit.
- 2.Make participation and follow-through practical.
- 3.Track introductions through qualification and outcome.
How we evaluate progress
- 1.Introductions, qualified buyers and completed customer outcomes as separate events.
- 2.Partner contributions and program cost alongside the number of referrals.
What you get
- A referral or partner operating brief.
- Useful introduction, communication and enablement material.
- A record of contributions, introductions and actual outcomes.
Where we might start
A customer referral path can begin with a simple introduction. A partner program may require onboarding, joint messaging and an agreed contribution before either side promotes it.
Common questions
Are customer referrals and partnerships the same program?+
They need different operating details. A customer introduces another buyer; a partner may contribute audience, distribution or delivery. Each needs clear ownership and an appropriate success measure.
Do I need every service in this offering?+
No. We agree which services to run based on your priorities and plan capacity. You can start with the work you need most and add or swap services as priorities change.
Related services and evidence
Customer referral programs
Give customers a clear way to refer someone and a reason to do it. Levered builds the offer, communication and follow-up so introductions reach the right person.
Partnerships and partner marketing
Build marketing partnerships with a clear audience fit and shared offer. Levered helps define the program, create campaign materials and track the introductions or opportunities it produces.
Massage Envy Franchise Recovery: Staffing and Local Marketing
Anthony Sledge’s prior work supporting a complete business turnaround, rebuilding a gutted franchise from 1 to 25 employees and restoring 80% of revenue in just 6 months.
Let’s talk about what you need
Tell us what you need to change. We’ll talk through the work and whether Levered is a fit.
Book a callRather talk? Call (310) 745-0014 anytime.