Pay your acquisition cost.Getthe playbook.Get the playbook.
A site that can take a click. Then you can buy traffic.
What’s included
- What a page has to do before you buy a click
- The path: hero, proof, book
- A brief you drop into Cursor, ChatGPT, Claude, or Codex
Your CPA
The playbook is yours. Just pay the cost it took to get you here.
$0.00
The same playbooks we used at
$5.2M
Incremental revenueLyft
5×
Patient growthPrivate equity healthcare
2,040%
ROASImagine Learning
What people sayabout the operator.
“This team clearly demonstrates a bias for action. Going from idea to execution in under two weeks to increase driver tips was outstanding.”
“We always seek out this team’s advice on how to best communicate new experiences. They identified a novel comms approach that led to a stat sig lift in Driver Hours.”
“Works fast. Always delivered, even on short timelines. Brought great ideas to our messaging and made our team stand out. Highly recommend for digital marketing smarts and efficiency.”
“He seriously is a wizard.”
This is the playbook our operator ranas the Head of Growth.
Ten years shipping pages that have to convert. Marketplace. Edtech. Private equity-held healthcare. Share it with your team. Drop it into your AI before you spend.
Use it as the brief.Before anyone writes a page.
Drop it into Cursor, ChatGPT, Claude, or Codex before anyone writes a page or points ads at one. The model gets the standard. Not a vibe.
Add it to the stack
Hero. Proof. Book. One path. Done means a stranger can finish the job without you on the call.
Before you write
The brief before anyone writes a page or points ads at one.
For you
You need a site that can take a click and turn it into a book, a call, or a patient. Then you can buy traffic.
Not for you
You want a template pack, or ads pointed at a page that cannot convert.
Process
Ship a working page. Then you can buy traffic.
01
Ship a site
A real URL. A form that goes somewhere. Done means a stranger can finish the job without you on the call.
02
One path
Hero, proof, book. One job. If the page cannot state why it exists, it should not get traffic.
03
Then ads
Do not buy the outer rings first. Fix the path. Then throw money at it.
What done means.
Read it before you buy a click. If the page cannot convert, the ad is just an expensive way to find that out.
Structure. The form. Proof. Book. Then you can spend.
FAQ
What does pay your CPA mean?
CPA is cost per acquisition. The playbook is yours. You just pay the cost it took to get you here.
What do I actually get?
How we ship a working site. What done means. What has to be live before you run ads at it.
Will you build the site for me?
This file is the standard. You run it. If you want us to build the site, that is a separate conversation.
Get the playbook.
Your CPA
The playbook is yours. Just pay the cost it took to get you here.
$0.00